Cleve Gibbon

content management, content modelling, digital ecosystems, technology evangelist.

Into the metaverse

Following on from my last post, I decided to spend a little more creative time in the metaverse.  Basically, sidestepping all the cryptocurrency noise around the collapse of FTX.

So I read The Metaverse Handbook with a forward from Paris Hilton.  Short story short, the metaverse is gathering momentum, shifting mindsets, and becoming a movement for the masses. But it has a ways to go.  The executable strategy for many is very much sucking and seeing.

That said, you shouldn’t ignore what’s happening out there.  There are a lot of interesting areas to discover.  Let’s take a look, shall we?

From Web2 to Web3

We all know and understand Web2 platforms; Airbnb, Uber, Netflix, and Facebook. They provided a high level of social engagement with consumers and their platforms captured all the value.  Web3 shifts value creation from corporates to communities so that we the consumers stand to benefit.  And so the Web3 alternatives to Web2 incumbents have started:

Of course, these are not as well-known or widespread.  They are experimental with an emerging Web3 marketplace.  So this week I decided to try one out.  I chose Mirror.  A Web3 publishing platform.  

What did I learn?

 After connecting my crypto wallet to Mirror, I was up and running.  My crypto wallet was needed for identification rather than payments.  Mirror is super simple and I was able to draft my first post within seconds.  It’s no WordPress but is both practical and pragmatic.  Refreshingly simple.

The next step is my understanding of the minting process on a decentralized web publishing platform. Wish me luck.

Category: Uncategorized

Tagged:

Leave a Reply

Get In Touch

About Cleve Gibbon



I'm Cleve Gibbon, CTO at Wunderman Thompson North America where we are passionate about customer experience platforms.

My sort of up-to-date cv tells you my past, linked in shows you my professional network and on twitter you can find out what I'm currently doing.