Cleve Gibbon

content management, content modelling, digital ecosystems, technology evangelist.

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This entry is part 2 of 2 in the series CMS Build Project Paths

An on-going challenge for CMS build projects is that they are pre-dominantly design led with the primary focus set on publishing content. With less attention paid to users in content producing roles, editorial needs are rarely catered.  The new solution goes live and “The CMS” quickly becomes a dirty word because it has not been deployed to effectively create, understand and manage content.  Sound familiar?

Content producers do a lot of things – Create content, Find content, Re-use content, Value content, Review content, Tag content. The CMS also pulls its weight with content: storing, indexing, auto tagging, displaying, recommending, publishing and workflow. This requires us to think really hard about how we intelligently structure content. And that’s where the battle is waged today for both time and effort to do editorial thinking on CMS build projects.

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About Cleve Gibbon



I'm Cleve Gibbon, CTO at Cognifide where we are passionate about digital content.

My sort of up-to-date cv tells you my past, linked in shows you my professional network and on twitter you can find out what I'm currently doing.

This year I plan attend a number of events. Hopefully I'll see you there. I'm easy to find as I'm always laughing. Find out more about me and get in touch!
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