Digital platforms are everywhere. We depend upon them everyday to work, rest and play. Facebook. Nike. Airbnb, iOS. Google. Uber. Spotify. But what makes one digital platform better another one.
We believe the most successful digital platforms operate within a sustainable ecosystem of things. So throughout throughout 2017 our mission is to explore digital platforms and ecosystems to understand what success feels like. Primarily within the domain of marketing but rubbing up against adjacent interests such as commerce and advertising within an increasingly digital world.
Why Digital Platforms