http://www.clevegibbon.com/contentmanagement All things Content Managed Mon, 08 Mar 2010 21:07:44 +0000 http://backend.userland.com/rss092 en This is my first blog post (same for tweets really) in nearly three months. I've been busy. At Cognifide, our UK operation has more than doubled in size and all my time has gone into bedding in the new recruits. It's been hectic but fun! Anyway, I've been ... http://www.clevegibbon.com/contentmanagement/2010/02/28/web-analytics-made-simple/ I've been delivering web content management solutions for a while now and like a lot of folks out there I still find it extremely challenging. It's never a walk in the park. No two are the same. And the results lie between the two extremes of weird and ... http://www.clevegibbon.com/contentmanagement/2009/11/29/fix-wcm-whats-broken/ Three months. Three different prospects. The same problem. We have site(s) that are part of our Global CMS Platform, but we cannot make changes without working with global. We have been put in the content contributor box but are really content owners and need the associated ... http://www.clevegibbon.com/contentmanagement/2009/07/02/the-global-cms-friend-or-foe/ What happens today? Delivering and maintaining large web sites is hard. It requires the business team to communicate what they want and for the technology team to deliver what they need. The two groups are known for not getting on. For a web project to succeed, they must ... http://www.clevegibbon.com/contentmanagement/2009/06/18/crossing-great-content-model-divide/ Site Map What is a site map? Its a helicopter view of a web site with all the pages arranged in a easy to view and/or accessible manner. The best site maps fit onto a single page. For the more complex sites out there, the ability to drill ... http://www.clevegibbon.com/contentmanagement/2009/06/10/from-site-map-to-content-hierarchy/ Say you've been asked to buy a suit for someone you've never met. What do you do first? Buy the suit. Meet & Measure them. For design-led projects, we're buying that suit first. By damn, one way or another that content will well fit into that design and look good! ... http://www.clevegibbon.com/contentmanagement/2009/05/26/content-first/ Whenever I start out on a new project, I aim to deliver demonstrably value back to the customer. I try to make an immediate change for better. After all, that's what they pay me for. For content-oriented projects, a large part of that is knowing what ... http://www.clevegibbon.com/contentmanagement/2009/05/23/content-modelling-first-steps/ For any content managed web site, content types are its first class citizens. Content types describe the chunks of information that companies depend upon to conduct their business. Things like events, news, products, journals, flights, holidays, adverts, campaigns and call to actions. All possible content types. ... http://www.clevegibbon.com/contentmanagement/2009/05/18/content-modelling/ Web sites are easy When I start a new project, particularly with a new customer, I pay close attention to how they use the term web site. Customers arrive wanting a web site. They walk out with a digital solution. The web site is the easy bit. ... http://www.clevegibbon.com/contentmanagement/2009/04/06/from-web-sites-to-digital-solutions/ Summary Letting Go of the Words is an example-driven tour on how to write content for the web. It's 350 pages are full of clear, before and after examples, of good and bad web pages. In less than a day, Janice (Ginny) Redish will transform the way you write ... http://www.clevegibbon.com/contentmanagement/2009/04/04/book-review-letting-go-of-the-words/