Web Analytics made Simple
Posted on February 28, 2010
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This is my first blog post (same for tweets really) in nearly three months. I’ve been busy. At Cognifide, our UK operation has more than doubled in size and all my time has gone into bedding in the new recruits. It’s been hectic but fun!
Anyway, I’ve been thinking and reading a lot about SEO, Web Analytics, Mobile, Content Strategy, Content Migration, and Content, Content, Content. Today I stumbled across Avinash Kaushik’s stunningly simple 4 insightful questions for the macro analysis of web sites from his latest book Web Analytics 2.0 and felt compelled to share. So before you deep dive and start generating reports on stuff and more stuff, ask the following questions about the web first:
- How many visitors are coming to the website?
- Where are visitors coming from?
- What do I want visitors to do on the website?
- What are visitors actually doing?
The first two questions can be answered using web analytics (metrics). Not surprisingly, these are the ones folks can pretty much quote back at you without blinking. There’re easy. The third answer is specific to your business, whilst the fourth requires you to do a bit of analysis.
So, what’s the big deal? Again, not surprisingly, there is a lack of clarity and consensus around the answers to the last two questions. That’s because there’re not so easy. But that’s where the really juice is.
Surprise, surprise!
Thanks to Avinash for framing the macro analysis of a web site in such a simple and succinct manner.
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