content for the masses

I’ve been delivering web content management solutions for a while now and like a lot of folks out there I still find it extremely challenging. It’s never a walk in the park. No two are the same. And the results lie between the two extremes of weird and wonderful. The bigger the customer, the more intriguing the experience. Customers definitely come with baggage, others with wild expectations. So when a couple weeks back, at the Janus Boye Conference Jon Marks crowd sourced opinions using the twitter hashtag fixwcm on the “How to Fix WCM” track I followed with keen interest. Firstly because I didn’t think for one moment that WCM was broken. And secondly, I thought it was just a distraction from the underlying fact that we are broken!

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