Welcome to Content
Posted on December 2, 2008
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We’ve all heard the phrases, “Content is King” and “Everything is Content”. There is definitely an element of truth in there because we all work with content as part of our everyday lives – we just don’t call it that. We watch movies, listen to music, read books, flick through mags, agonise over instructions to get some cool device working, order holidays on-line, read cooking menus, and so on. This is content through the eyes of the consumer. Something of value. But to those few people producing something of value, its all about managing the content. And to these specialist, value producers, content is undoubtedly king!
Value producers rely heavily upon tools to assist them. Tools to store content, convert, break up, re-assemble, slice and dice content, re-purpose and deliver content through multiple channels (web, mobile, tv, print), to multiple audiences, in multiple geographical regions and languages, at varying times during the day. Content management is big business. And with big business comes choices, options, trade-offs and invariably confusion.
Picking through the world of content management is a full-time job. Having been a consumer all my life, for the last few years I’ve been working with customers to assist them manage their own content. And that is where the fun started. At Cognifide, that’s pretty much what we do. And now, I think its time to share and get a feel for what others are doing in this space…
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