Cleve Gibbon

content management, content modelling, digital ecosystems, technology evangelist.

Content Modelling Glossary

Content ItemAn instance of a content type. For every content type, there are many content items.

Content types specify what attributes a content item can have (e.g. it's the cookie cutter). When a content item (the cookie) is created a copy of the content type is made and values assigned to each of those attributes.
Content AttributeA property within a content type. For example, the content type Person may have three attributes, age, name, and title. Collectively, the attributes define what a content type is.

Also commonly referred to as: Property, Field, and Element.
Content TypeA content type is an information asset. It is an abstraction that captures the essential characteristics (attributes) of content that distinguish it from all other kinds of content.

A content type is a unique, re-usable, value-creating unit of information.
Content ModuleA content module is a collection of highly-cohesive content types.
Content PackageA content package is a collection of content items.
InstantiationThe creation of a content item from a content type.
Content Model
A content model is a formal representation of structured content as a collection of content types and their inter-relationships.
Content RelationshipA content relationship expresses the way one content type relates to another.

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About Cleve Gibbon

I'm Cleve Gibbon, CTO at Wunderman Thompson North America where we are passionate about customer experience platforms.

My sort of up-to-date cv tells you my past, linked in shows you my professional network and on twitter you can find out what I'm currently doing.