Cleve Gibbon

content management, content modelling, digital ecosystems, technology evangelist.

Are digital transformation partners transforming?

We are living in a digital world.  Every organisation is going through a digital transformation today to stay relevant and be competitive.  The smartest organisations are not going it alone. They enlist help to fill  expertise gaps and bring in experience to accelerate them on their digital transformation journey.  This help comes in the form of agencies and consultancies that have ‘done it before‘.  However, are digital transformation partners themselves transforming?

It is not the strongest of the most intelligent who will survive but those who can best manage change – Charles Darwin

Late last year I aAll changettended a digital marketing event where a major global brand in the financial sector asked the agencies in the audience, are YOU transforming too?  The presenter went on and listed a few things they look for from an agency to help them.  We’ll get back to those.  But first, his organisation clearly manages a large ecosystem  of agencies and consultancies.  With everyone one of them offering up experience and expertise to do better in a digital world.  How can he differentiate between them?

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About Cleve Gibbon



I'm Cleve Gibbon, CTO at Cognifide where we are passionate about digital content.

My sort of up-to-date cv tells you my past, linked in shows you my professional network and on twitter you can find out what I'm currently doing.

This year I plan attend a number of events. Hopefully I'll see you there. I'm easy to find as I'm always laughing. Find out more about me and get in touch!
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