Cleve Gibbon

content management, content modelling, digital ecosystems, technology evangelist.


A few descriptions used to describe the elements of a business platform.

Business PlatformA platform that serves the needs of all participants within the ecosystem
ConsumerUser of products and services
EcosystemAll participants and interactions that the business engages with to create value
EnterpriseThe people, processes and technology managed by the business
ProducerCreators of products and services
Technology PlatformA group of applications, processes and tools that provide a technical capabilities that drives quantifiable business benefits

Get In Touch

About Cleve Gibbon

I'm Cleve Gibbon, CTO at Wunderman Thompson North America where we are passionate about customer experience platforms.

My sort of up-to-date cv tells you my past, linked in shows you my professional network and on twitter you can find out what I'm currently doing.